Whitebridge Estate win a Special Award !


Nominated by Stone in Bloom Member Jill Hood

Take a walk around Whitebridge Estate in Stone and it’s hard to believe it’s an industrial estate or that there are so many units occupied by heavy duty industrial manufacturers. The entire estate is immaculate with no evidence of industrial waste lying around. The estate is owned by the Baines family and managed by their health and safety /operations manager Phil Darby. Phil is part of a hard working, highly successful team responsible for various duties throughout the estate. The grounds and units are maintained to a very high standard, all materials are stored securely and safely and it’s obvious to anyone who visits or works there that the team and traders ‘Take Pride in their Patch’.

Such is the high standard of the estate that the Stone in Bloom group includes the industrial estate on their judging route. Phil Darby escorts the Heart of England in Bloom judges around the estate, and so impressed were the judges with the estate, senior judge Roger Bache wrote the following comments in the Royal Horticultural Society Heart of England in Bloom book……..

Whitebridge Industrial Estate has to be the cleanest and most floral throughout the country and would shame many town centres’.

Each summer every business has a hanging basket on their unit which is grown and supplied locally, the maintenance team makes sure the baskets thrive and are watered each day. Every business is responsible for the upkeep of their individual outside area and there is never any litter or evidence of what they manufacture outside their premises.

The Whitebridge Estate lies between the canal and railway line and is next to the busy A34. The approach to the Whitebridge Estate is a drive over the canal bridge which is edged with neatly mown grass. As the canal flows alongside the estate there are a large number of ducks who now have the luxury of duck houses fashioned by some of the traders. Passing narrow boat traffic would be hard pressed to spot that they are cruising by an industrial estate such is the neatness of the canal sides, kept litter free and tidy. Some of the old trees which edge the canal have been taken down and a large number of saplings have been planted to replace them.

There is a diverse mixture of businesses operating from the estate.  A children’s nursery, cafe, wine merchants , training centres, car body shop, lawn mower repairs shop and even the National Federation of Chimney Sweeps are just a few of the businesses based there. Hundreds of people use the estate to work, deliver and for leisure. There is also a huge indoor play unit for children which brings many families to visit the Whitebridge Estate. Cleanliness and really good housekeeping on the traders part is of paramount importance to their safety. Every member involved in the estate takes ‘Pride in Your Patch’

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